20 - 22 October 2020 | 9am – 2pm EST

Be guided by expert conversation on ETFs.

Calling all institutional investors, fund managers and wealth advisers

See what happened at

For many, the ETF industry is a semi retail industry used by individuals, RFAs and wealth managers to achieve index exposure. But increasingly, institutional portfolio managers of all types are employing ETFs to achieve their investment goals.

Get informed — watch the recordings from 2020's hottest virtual event on ETFs / ETPs in North America.


Exploring the institutional use of ETFs


Be guided by expert conversation on ETFs.

Calling all institutional investors, fund managers and wealth advisers

See what happened at

For many, the ETF industry is a semi retail industry used by individuals, RFAs and wealth managers to achieve index exposure. But increasingly, institutional portfolio managers of all types are employing ETFs to achieve their investment goals.

Get informed — sign up for the recordings from this year's hottest virtual event on ETFs / ETPs in North America.


Exploring the institutional use of ETFs

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The European [etfLIVE] event was a great demonstration of how modern technology can be used to create an engaging environment for moderators, panelists and attendees in a virtual world. It was a very well executed event with lots of interaction from all attendees.

Ciarán Fitzpatrick

Managing Director

Head of ETF Servicing Europe

About your host

We're ETF Express.

We grok* investment.

We've been providing expert, actionable insight to institutional investors and firms across all asset classes — including exchange traded funds — for over 15 years.


About this event

America's premier online meeting place

for leading-edge institutional investors.

Exchange traded funds and products (ETFs / ETPs) have enjoyed explosive growth over recent years. It is increasingly clear that institutional investors are interested in incorporating them into their portfolios — but where to start?

Hosted by ETF Express, this CPD®-certified live summit will discuss and debate how ETFs can be used in an institutional portfolio, in front of a specially selected audience of institutional investors and members of the ETF ecosystem.

Drawn from the best of the American ETF industry, our speakers will demonstrate:

  • how ETFs work;
  • what ETFs / ETPs can add to a portfolio;
  • how ETFs can be used to build model portfolios, and
  • the positive effects ETFs / ETPs can have on existing portfolios.

Confirmed Speakers



Thomas Kuh, PhD, is Head of Index at Truvalue Labs. He was Global Head of ESG Indexes at MSCI for seven years, where he led development of ESG equity and fixed income indexes. His professional experience also includes 16 years at KLD Research & Analytics, and one year as Head of ESG Indices at RiskMetrics Group prior to its acquisition by MSCI. Thomas was a director on the boards of SIRI Company (now Morningstar Sustainalytics) and the US SIF.

Thomas has an MA and PhD in Economics from University of Massachusetts Amherst and a BA in Political Economy from Hampshire College. He was a Teaching Fellow at Harvard University and Professor of Economics at Simmons College.

Thomas is currently Head of Index at Truvalue Labs.

Ed Rosenberg is senior vice president and head of exchange traded funds for American Century Investments®.

Before joining American Century Investments in 2017, Ed was a senior vice president and head of ETF capital markets and analytics at Northern Trust's FlexShares. Previously, he was director and head of capital markets and analytics at Russell Investments. Prior to that, Ed was an ETF product manager at Vanguard.

Ed holds a bachelor's degree in business administration from Muhlenberg College, and a master's degree in business administration from Pennsylvania State University.

Ed is currently SVP and Head of ETFs at American Century Investments.

Rick spent most of his career in senior leadership roles with The CME Group (“CME”), a leading provider of benchmark futures and options products and an innovator in futures trading.

At CME, Rick held the post of Managing Director, Products and Services. In this role he led global sales, product development, and strategic global growth initiatives. He played an integral part in the transition of CME’s ownership stake in Dow Jones Indexes to the S&P Dow Jones Indices joint venture.

He also held senior positions in CME’s index products division.

Rick is currently CEO at the Index Industry Association.





Nick is responsible for leveraging the breadth of Franklin Templeton' capabilities in the creation of new and custom investment strategies.

Nick was formerly Vice President and Investment Analyst with Transamerica Asset Management. At Transamerica he held manager selection and product development responsibilities. Previously he has worked at BNYMellon, Concord Advisory Group, and Merrill Lynch focusing on investment selection and analysis, performance analytics, and trade execution within institutional portfolios.

Nick has a BS from Pennsylvania State University and an MBA from New York University Stern School of Business.

Nick is currently Head of Client Investment Solutions - Americas at Franklin Templeton Investment Solutions (FTIS).

Michael brings over 20 years of industry experience to TrueMark as its new President and CEO.

Previously, Michael served as President and CEO of USA Mutuals, where he was directly responsible for executing the company’s strategic vision on a day to day basis. Michael was also a founding Principal and CEO of WaveFront Capital Management in San Francisco, an institutional investment advisor specializing in Emerging Markets and China.

Michael began his career with Morgan Stanley Dean Witter and also worked as an institutional equity salesman for CIBC Oppenheimer prior to moving into the registered investment company space.

Michael is currently President & CEO at TrueMark Investments.

Dorrit Lowsen has more than 20 years of professional experience across a range of industries including IT, environment, and finance, and a range of modalities including Fortune 500, start up, government, and non-profit.

Before co-founding Change Finance, Dorrit served as a diplomat focused on energy and environmental policy at the US Embassy in Beijing, the COO of a non-profit facilitating impact investing in Latin America, and as an impact investor in her own right.

She holds an MBA from New York University’s Stern School of Business.

Dorrit is currently President & COO at Change Finance, PBC.




Todd Rosenbluth is Senior Director of ETF and Mutual Fund Research at CFRA where he leads the firm’s holdings-based research efforts.

Todd served as a member of CFRA’s Investment Policy Committee. Todd has frequently provided ETF education at Inside ETFs conferences and been quoted in media outlets, such as Barron’s, New York Times and the Wall Street Journal. Todd also held the position of Senior Director of ETF and Mutual Fund Research for S&P Global Market Intelligence.

Prior to joining S&P Global in 2000, Todd was managing editor of Value Line Mutual Fund Survey and Senior Large Cap and Small Cap Value Mutual Fund Analyst. He was also a Financial Advisor with Morgan Stanley.

Todd holds a B.G.S in Finance from the University of Michigan and an MBA in Finance from New York University.

Todd is currently Senior Director of ETF and Mutual Fund Research at CFRA, Equity and Fund Research

Rochelle is Senior Director of Industry and Financial Analysis at the Investment Company Institute (ICI).

Since the financial crisis of 2007-2008, Shelly also has contributed heavily to analysis on financial systemic risks in the US and more recently in the global arena.

She also conducts economic analysis to better understand the costs, benefits, and impacts of proposed laws and regulations governing mutual funds and ETFs (e.g. summary prospectus, Rule 12(b)(1), Rule 30(e)(3), and derivatives).

Prior to joining ICI in 2005, Shelly spent 13 years as a staff economist and Senior Economist at the Federal Reserve Board.

She earned a BA in Management Science from the University of California, San Diego and an MS and PhD in Economics from the University of Wisconsin, Madison.

Rochelle is currently Senior Director of Industry and Financial Analysis at Investment Company Institute.

Terry is a financial mathematician, experienced at developing alpha generation models to support Equity, Fixed Income and FX businesses globally.

Previously he worked for firms in both the UK and U.S., including Bank of America, WorldInvest, PanAgora Asset Management, Morgan Stanley and Merrill Lynch.

In December 2019 the U.S. Securities and Exchange Commission approved Blue Tractor’s Shielded Alpha℠ exchange traded fund, a novel semi-transparent structure that facilitates actively managed portfolios within an ETF wrapper but without requisite full daily disclosure of the actual portfolio.

He is a listed inventor on numerous issued and pending patent applications concerning ETFs.

Terry has a degree in mathematics from the University of London.

Terry is currently Founder at Blue Tractor Group, LLC.


Johan Grahn serves as a Vice President within Allianz Investment Management LLC.

He leads the firm's ETF strategy team and spearheaded the launch of the AllianzIM Buffered Outcome ETFs in June 2020.

In addition, he serves as a portfolio manager on various strategic, dynamic, and volatility managed asset allocation portfolios totaling $10bn in AUM.

Johan is currently Vice President at Allianz Investment Management LLC.

Mary Gronseth is responsible for Advisory Services for BCBS of MN and provides guidance and solutions on a range of investment services specializing in the insurance industry.

These services include delegated investment solutions, setting of investment objectives, strategic asset allocation, investment management structures, manager selection, manager monitoring, performance measurement and evaluation, investment governance, monitoring and statements of investment policies & procedures.

Her experience includes corporate level cash management and investment analysis within a family office environment. She started working for BCBS of MN in 2010.

Mary is currently Portfolio Specialist at Blue Cross Blue Shield of Minnesota.


Simon is a corporate development professional with deep experience in the financial sector. Simon co-founded Blue Tractor in 2014 with his colleague Terry Norman and focuses on the firm’s business and corporate development and intellectual property licensing activities.

Previously Simon was a vice president in the investment banking divisions of TD Securities and Credit Suisse in Toronto and New York. He also has been CFO and COO for a variety of biotechnology and medical device companies.

He has a B.Sc. (biochemistry) from Queen’s University (Canada) and an MBA from the Ivey School of Business, Western University (Canada).

Simon is currently Co-Founder at Blue Tractor Group, LLC.



Linda H Zhang, Ph.D is CEO of Purview Investments, a SEC registered investment firm specializing in climate resilience and ESG investing in New York City.

Linda had served as a lead portfolio manager at Blackrock, Charles Schwab and MFS. Linda is a frequent contributor to Bloomberg News, TV and Radio, New York Times, Fund Intelligence and a speaker at industry conferences. Linda has published her research on Journal of Index Investing, Journal of Investing,,

Linda holds a BS from University of Regina, Canada, a MS in Economics and Ph.D in finance at University of Massachusetts at Amherst.

Linda is currently PhD, CEO & Founder at Purview Investments.

Bob Smith is Co-Founder, President and Chief Investment Officer of Sage Advisory Services, which has grown to manage over $14 billion in assets since it was established in 1996. Bob leads Sage’s Investment Committee and directs the firm’s ESG investment practices.

He began his career in 1970 at Moody's Investors Services, and has held senior leadership roles at Loeb, Rhodes & Co. and Merrill Lynch & Co.

Bob holds an MBA from NYU’s Stern School of Business, and he is an Accredited Investment Fiduciary (AIF) and Certified Investment Management Consultant (CIMC).

Bob is currently President & CIO at Sage Advisory Services.



Adam Gould is a Managing Director and Head of U.S. Equities at Tradeweb, overseeing the Americas institutional Equities electronic trading platform for ETFs, Options and Convertible Bonds, and the Dealerweb Equity Derivatives, dealer-to-dealer platform.

He played an integral role in the launch of Tradeweb’s Americas ETF and Options platforms, and leads day-to-day operations. Previously, he served as SVP of ETF Sales and Business Development at Direxionshares, where he helped launch ETF trading. Prior to that, Adam was a Portfolio Manager and trader in the Index Fund Asset Management group at the Bank of New York.

Adam received a B.Sc. in Behavioral Science and Law from the University of Wisconsin and an MBA from Georgetown University.

Adam is currently Managing Director and Head of U.S. Equities at Tradeweb.

Graham joined Innovator Capital Management in 2017 and is vice president of product & research, responsible for product development, capital markets and research efforts.

Prior to joining Innovator, Graham was SVP - head of product & research at a startup ETF issuer and a Senior Strategist at Invesco PowerShares. He has been quoted in,, FA magazine, FOX Business and

Graham is a CFA charter holder, a member of the CFA Society of Chicago and holds a bachelor’s degree from Wheaton College.

Graham is currently CFA, Vice President of Product & Research at Innovator ETFs.



Rusty Vanneman serves as Chief Investment Officer at Orion Advisor Solutions in

Omaha, NE.

Rusty is responsible for leading Orion’s Portfolio Management Team and overseeing all investment operations, including investment philosophy, process, positioning, and performance.

In addition, Rusty is responsible for internal and external communications regarding market environment and current investment strategies. Orion oversees roughly $44.4B in AUM.

Rusty is currently Chief Investment Officer at Orion Advisor Solution.


Paul brings more than 19 years of ETF experience to his role as President of Defiance ETFs.

Prior to joining Defiance in 2018, Paul spent over 10 years with BlackRock/iShares, handling ETF distribution, sales leadership within the wealth advisory business, as well as mutual funds, SMA, and closed end distribution. Paul earned a B.S. in Finance and Marketing from Florida State University and M.B.A. from Saint Joseph’s University Haub School of Business.

Paul currently holds the CIMA® and CAIA designations; and the Series 7, 24, 51, 63, and 65 licenses.

Paul is currently President at Defiance ETFs, LLC.

Frank Koudelka is the Senior Vice President and Global ETF Product Specialist for State Street.

State Street is a market leader servicing over 60% of global ETF assets. In this role, Frank establishes the strategic direction for

ETF servicing, assists with the on-boarding

of new clients and drives the

product and technology strategy as it

relates to ETFs.

Frank has been with State Street for over 18 years and has 34 years of experience in the financial services industry.

Frank is currently Senior Vice President

and Global ETF Product Specialist at State Street.


Prior to founding Wilshire Phoenix, Bill Herrmann worked in corporate and investment banking for over 12 years at BNY Mellon, most recently as Vice President of Dealing and Trading where he effectively managed a credit risk portfolio of over $10Bn.

Additionally, Bill led in the successful closing of 125+ transactions, collectively exceeding $50Bn in new issuances. Throughout his tenure, he was honored with multiple awards and accolades for his contributions and achievements.

Bill completed undergraduate studies at Clarion University of Pennsylvania and graduate studies at New York University.

Bill is currently Founder and Managing Partner at Wilshire Phoenix.


Laurence Black is the founder of The Index Standard and an index advisor to Professor Robert J Shiller.

The Index Standard is an information portal providing ratings, forecasts and guides unmasking the mystique behind indices and making finance more approachable. Earlier in his career Laurence instigated the Shiller Barclays Index family with Barclays and Professor Shiller.

Prior to this, Laurence was a Managing Director at Barclays where he held the position of Global Head of QIS Origination & Development. He has also worked at ABN AMRO Lehman Brothers, Deutsche Bank and Credit Suisse.

Laurence is currently Founder at The Index Standard.


Mr. Carter is the Founder of The Emerging Markets Internet Ecommerce ETF (NYSE EMQQ) He has been a featured speaker for Columbia Business School, Bloomberg, Guggenheim Partners, Morningstar and the CFA Society.

Previously, Mr. Carter was the Founder CEO of AlphaShares an investment firm offering China focused ETFs in partnership with INVESCO Mr. Carter was also the Founder CEO of Active Index Advisors acquired by Natixis in 2005 and the Founder CEO of eInvesting acquired by ETRADE in 2000.

Mr. Carter received a degree in Economics from the University of Arizona and began his career in 1992 with Robertson Stephens Co.

Kevin is currently Founder & CIO at EMQQ.


Ms. Fuller is a partner in the investment management practice group a is one of the founding members of the ETF team.

She regularly represents exchange-traded funds (ETFs), their sponsors and boards of directors or trustees, providing counseling on a broad swath of regulatory, compliance and operational issues.

Since 2013, Ms. Fuller has been voted one of the leading U.S. lawyers for investment management by U.S. Best Lawyers, based on the views of peers.

Stacy is currently Partner at K&L Gates.



Hector McNeil is a veteran of the ETF industry, being instrumental in establishing Susquehanna’s ETF desk in Europe as head of business development.

Hector then joined ETF Securities as Joint Managing Partner, before going on to found BoostETP with Nik Bienkowski in 2011. BoostETP was purchased by US ETF provider WisdomTree in 2014 and following the completion of this buyout in 2016 Hector stepped down as Co-CEO of WisdomTree Europe.

He has since set up Europe’s first independent ‘white label’ ETF platform, HANetf, with business partner Nik Bienkowski, which will provide asset managers with a turnkey solution to enter the European ETF market.

Hector is currently Co-Founder and Co-CEO at HANetf.

Stephen Carson is a Partner in the Asset Management & Investment Funds Group and Head of the London office at A&L Goodbody, one of Ireland's leading law firms.

Stephen advises international asset management firms and investment banks in relation to the establishment and authorisation of all types of investment funds across a broad range of UCITS and AIF structures with a particular focus on exchange traded funds (ETFs).

Stephen is currently Partner at A&L Goodbody.


Rob leads and executes BNY Mellon’s strategy for long-term regional growth in its Exchange Traded Product investment servicing business as well as delivering enterprise-wide, full-lifecycle solutions to fund sponsors in EMEA.

Rob has more than 20 years’ experience in the funds industry and was responsible for building the asset servicing model for Europe’s first ETFs in 2000. He is also a Council member for The Irish Funds Industry Association (Irish Funds).

Rob is currently Head of ETF Servicing, EMEA at BNY Mellon.


Answering your toughest questions

What's the big deal with ETFs/ETPs?

How can they boost my portfolio?

USD6.35 trillion. That's the total recorded value of assets in the global ETF and ETP industry from early 2020, according to ETFGI.

This phenomenal growth is driven by the liquidity, transparency and low cost of the ETF, whose underlying investments can range from core vanilla indices to thematic indices in the ESG or robotics sector, or even the medical marijuana industry. Investment managers of all types can gain exposure to a basket of shares in a theme of their choice, through the purchase of the appropriate ETF.

We’ve designed this unique three day digital summit to connect investors, fund managers and issuers interested in answering the question: what can ETFs add to existing portfolios?








Networking Opportunities


Opening Address

Panel 1 • Investing in ETFs


This panel will detail the growth of ETF industry and current trends globally; its robustness in the face of market volatility; and an examination of US ETF figures and split between the institutional and retail.

Nick Hooten, Head of Client Investment Solutions - Americas, Franklin Templeton Investment Solutions

Todd Rosenbluth, Head of ETF & Mutual Fund Research, CFRA

Rochelle Antoniewicz, Senior Director of Industry and Financial Analysis, Investment Company Institute

Johan Grahn, Vice President, Allianz Investment Management LLC

Beverly Chandler, Managing Editor, ETF Express (moderator).

Event Agenda

Three rich days on ETFs

Beverly Chandler, Managing Editor, ETF Express

20 October (all times in EST)

Presentation Slot 1 - Innovator’s Disruptive Innovation: The Power of Defined Outcomes in an ETF


ETFs offer a wealth of opportunities for the institutional investor, from smart beta, factor-based investment, to exposure to vanilla indices, to thematics such as ESG, medical marijuana, and AI — do ETFs offer a solution to all challenges that face the institutional investor when constructing their portfolios?

Dorrit Lowsen, President & COO, Change Finance

Michael N. Loukas, CEO, TrueMark Investments

Paul Dellaquila, President, Defiance ETFs LLC


Panel 2 • Thematic Investing

Floor Opens - Dedicated Networking Time


This panel will discuss ease of trading; relative merits of exchange or platform trading; the RFQ process; transparency and liquidity.

Adam Gould, Managing Director, Head of U.S. Equities, Tradeweb

Ben Slavin, Global Head of ETFs, Asset Servicing, BNY Mellon

Scott Szever, Director, Exchange Traded Products, New York Stock Exchange

Beverly Chandler, Managing Editor, ETF Express


Panel 3 • Accessing ETFs – what is the most efficient route to trade ETFs for the institutional investor?

Presentation Slot 2


Institutional investors speak, detailing personal experiences of using ETFs, where they have worked in portfolios and where they haven’t.

Robert Smith, President & CIO, Sage Advisory

Mary Gronseth, Portfolio Specialist, Blue Cross Blue Shield of Minnesota

Rusty Vanneman, CIO, Orion Advisor Solutions


Panel 4 • The Investor's Perspective

Day 1 Concludes



Dedicated Networking Time

Graham Day, CFA, Vice President of Product & Research, Innovator ETFs

Kevin Carter, Founder & CIO, EMQQ

Dedicated Networking Time

This house believes that non or semi-transparent ETFs will cause the end of 40Act Mutual Funds. Proposed and opposed, two ETF industry participants will debate this motion with support from the audience and a vote at the end.

Terry Norman, Founder, Blue Tractor Group, LLC

Simon Goulet, Co-Founder, Blue Tractor Group, LLC

Ed Rosenberg, Senior Vice President and Head of ETFs, American Century Investments

Beverly Chandler, Managing Editor, ETF Express (moderator)

Panel 5 • “The Big Debate”



21 October (all times in EST)

Index providers discuss the construction and range of the indices underpinning the ETF market, examining sectors, geographical spread, factor issues, tracking error, and costs.

Rick Redding, CEO, The Index Industry Association

Elizabeth Kashner, CFA, FactSet

Laurence Black, Founder, The Index Standard

Panel 6 • The Index Providers’ Panel


Presentation Slot 4 - Introducing Wilshire Phoenix- The Origin and Future of Innovative Investment Firm Wilshire Phoenix


Panel 7 • Accessing the European Market



Floor Opens - Dedicated Networking Time


Day 2 concludes


Dedicated Networking Time

Bill Herrmann, Founder and Managing Partner, Wilshire Phoenix

Hector McNeil, Co-CEO, HANetf

Rob Rushe, Head of ETF Services - EMEA, BNY Mellon

Lida Eslami, Head of Business Development, London Stock Exchange

Stephen Carson, Partner, A&L Goodbody

Dedicated Networking Time

  • Regulation and the ETF – the increasing impact of post-GFC regulation
  • The new ETF rule 6c-11, non-transparent ETFs
  • Going overseas – what overseas regulatory issues pose a concern for US fund managers.

Panel 8 • Regulation

22 October (all times in EST)




  • Applying ESG in institutional ETF portfolios
  • Using ESG factors within ETFs to gain low cost, liquid and transparent exposure to ESG investing

Panel 9 • The rise of ESG


Linda Zhang PhD, CEO, Purview Investments

Thomas Kuh PhD, Head of Index, Truvalue Labs

Closing Address


Event Concludes



Dedicated Networking Time

Aisha Hunt, General Counsel, Vident Financial, LLC

Francis Koudelka, Senior Vice President, Global ETF Product Specialist, State Street

Stacy L. Fuller, Partner, K&L Gates

Dedicated Networking Time

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About our sponsors

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Learn about sponsorship opportunities.

Launched in 2000, ETF Express is a daily digital service, bringing news, events, features, interviews and analysis in real time on the vibrant ETF industry.

Over 160 institutional investors attended our inaugural European event in May, and we're expecting an even larger showing for our American audience.

If you'd like to receive more information about sponsorship for this event, please get in touch using the link below.

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